MEDIA KIT - [Market Facts  Readership  Editorial]
M E D I A   K I T


VALUE-ADDED SERVICES



WINNING PROGRAMS TO MERCHANDISE YOUR PRODUCTS

Casino Executive offers a broad range of merchandising services to increase your advertising investment. They include:

POINTS TOWARD THE WORLD GAMING CONGRESS
With Casino Executive, you can earn points, based on your ad spending in Casino Executive. These points can be applied toward advance booth selection and placement at the World Gaming Congress. Contact your Account Executive for information.

SUPPLIER NEWS
As an advertiser your company’s recent contracts, projects, or new office opening will be published in the bi-monthly Supplier News section.

MANAGEMENT NOTES
We will publish your management changes, promotions etc. in our Management Notes section.

CREATIVE AND PRODUCTION SERVICES:
Casino Executive can supply four vital ingredients to strengthen your advertising sales message:

  • Skilled copywriters, layout artists and designers
  • Professional production services
  • A thorough understanding of your market
  • An intimate knowledge of our readers' needs and interests.

We'll put these to work for you to create the most powerful and effective ad possible.

REPRINTS
Reprints of advertising and editorial features appearing in Casino Executive are available upon request. Contact your Account Executive for rates.

DIRECT MAIL LIST RENTAL
Our select, economical and continually updated list of over 12,000 names of leading executives throughout North America is available for rental.

FULFILLMENT AND MAILING SERVICES
Casino Executive will help coordinate your direct mail efforts – all for the lowest cost possible.

MAILING TO TARGET CUSTOMERS
To help you build a merchandising campaign, Casino Executive will send reprints of your ads and/or special letters from you or from the publisher – to a list of your choice. Use these mailings to reinforce your advertising message and help you pre-sell your program to your customers. Contact your Account Executive for rates.

BONUS DISTRIBUTION AT INDUSTRY CONFERENCES AND EVENTS
Hundreds of additional copies of Casino Executive are distributed at major industry meetings, conferences and events, giving added mileage to your advertising investment

EXTRA COPIES
Additional copies of specific issues may be ordered on or before closing dates and can be used to help merchandise your products or services. Special rates available. Contact your Account Executive for more information.

DISPLAY MATERIALS
We'll supply you with handsome, easel-backed reprints of your ads on "As advertised in" display easels. These call attention to your name and products at trade shows and other important industry events.

PRODUCTION SERVICES FOR SUPER IMAPCT
We'll provide state-of-the-art production techniques to help you create even greater impact for your ads. These include foil stamping, new technology such as ink-jetting to let you personalize your ads, pop-up designs and more. Just ask!

RESEARCH
Casino Executives offers research services to provide vital information on your company, customers, and products. Contact your Account Executive for information.

CUSTOMIZED PROGRAMS
A variety of programs are available to meet your specific needs and goals. Contact your sales representative for information.

 


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