WINNING PROGRAMS TO MERCHANDISE YOUR
Casino Executive offers a broad range of merchandising services to
increase your advertising investment. They include:
POINTS TOWARD THE WORLD GAMING
With Casino Executive, you can earn points, based on your ad spending
in Casino Executive. These points can be applied toward advance booth
selection and placement at the World Gaming Congress. Contact your Account
Executive for information.
As an advertiser your company’s recent contracts, projects, or new office
opening will be published in the bi-monthly Supplier News section.
We will publish your management changes, promotions etc. in our Management
CREATIVE AND PRODUCTION SERVICES:
Casino Executive can supply four vital ingredients to strengthen your
advertising sales message:
- Skilled copywriters, layout artists and designers
- Professional production services
- A thorough understanding of your market
- An intimate knowledge of our readers' needs and interests.
We'll put these to work for you to create the most powerful and effective
Reprints of advertising and editorial features appearing in Casino Executive
are available upon request. Contact your Account Executive for rates.
DIRECT MAIL LIST RENTAL
Our select, economical and continually updated list of over 12,000 names
of leading executives throughout North America is available for rental.
FULFILLMENT AND MAILING SERVICES
Casino Executive will help coordinate your direct mail efforts
all for the lowest cost possible.
MAILING TO TARGET CUSTOMERS
To help you build a merchandising campaign, Casino Executive will send
reprints of your ads and/or special letters from you or from the publisher
to a list of your choice. Use these mailings to reinforce your
advertising message and help you pre-sell your program to your customers.
Contact your Account Executive for rates.
BONUS DISTRIBUTION AT INDUSTRY
CONFERENCES AND EVENTS
Hundreds of additional copies of Casino Executive are distributed at
major industry meetings, conferences and events, giving added mileage
to your advertising investment
Additional copies of specific issues may be ordered on or before closing
dates and can be used to help merchandise your products or services.
Special rates available. Contact your Account Executive for more information.
We'll supply you with handsome, easel-backed reprints of your ads on
"As advertised in" display easels. These call attention to your name
and products at trade shows and other important industry events.
PRODUCTION SERVICES FOR SUPER
We'll provide state-of-the-art production techniques to help you create
even greater impact for your ads. These include foil stamping, new technology
such as ink-jetting to let you personalize your ads, pop-up designs
and more. Just ask!
Casino Executives offers research services to provide vital information
on your company, customers, and products. Contact your Account Executive
A variety of programs are available to meet your specific needs and
goals. Contact your sales representative for information.