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READERSHIP


CASINO EXECUTIVE READERS

With more than 12,000 readers, Casino Executive is the only publication that delivers executives in the North American casino gaming industry exclusively.

 CASINO EXECUTIVE READERS INCLUDE:
TITLE NUMBER % OF TOTAL

Owner/Partner 760 6.0
Chairman 319 2.5
President/CEO/COO 1,535 12.2
EVP/VP 1,915 15.2
Treasurer/Controller/CFO 550 4.4
General Counsel 180 1.4
General Manager/Asst. GM 1,310 10.4
Director of Casino Operations 710 5.6
Director of ...** 1,452 11.5
Manager of ... 1,408 11.2
Marketing, Sales Advertising, PR 1,482 11.8
Other Titles 950 7.5

TOTAL 12,571 99.7**
* Many readers have multiple titles – CEO/Treasurer; President/COO
** Includes administration, all games, bingo, cage operations, conventions/banquets, food and beverage, guest services, hotel operations, human resources, keno, poker, race and sports, security and slots.
*** Numbers rounded Readers by job category available by request.


CASINO EXECUTIVE READERS
AN INTERESTED AND INVOLVED AUDIENCE

  • 90% read most or almost every issue
  • 90% read some or almost all of each issues:
    42% read almost all
    47% read some
  • They pick up and read their issues an average of three times, giving your ad multiple exposures.

THEY PICK UP AND READ THEIR ISSUES IMMEDIATELY
81% read their issues within 5 days of receiving their copies.

THEY PASS THEIR COPIES ON TO OTHERS IN THEIR ORGANIZATION
On average 4 other people (besides Casino Executive readers) read each copy – offering a total readership more than 60,000 purchasing executives per month.


CASINO EXECUTIVE
CATERS TO UP AND COMING MANAGERS
AS WELL AS SEASONED EXECUTIVES

 

They have worked in the casino gaming industry for:
%

2 years or less 2.2
3-5 years 30.0
6 years or more 67.8
Average: 13 years
 
They are actively engaged in the industry.
They participate in continuing professional education programs, including: %

Seminars/training outside their company 76.3
Trade shows 66.1
Conferences 62.5
Company sponsored/conducted seminars 62.5
College/university courses 30.8
Other 0.9
 
They are highly educated.
Highest level of education:

Some college or more 94.0
Graduated 4-year college or more 6.0
Graduate work/degree 25.0
 
They are in their prime earning years.
Age %

Under 26 0
26-35 13
36-45 31
46-55 38
56-65 15
Over 65 3
Average 47 years of age
 
They work for a variety of casino employers, including:
  % Total Readers

Casino hotel/casino cruise corp. 36 4,526
Casino 33 4,149
Corporation that owns casino(s) 18 2,262
Other employers (Indian Tribe/Tribal Council,    
Management Company/Consultants,Other) 9 1,131
Casino supplier company 6 754
 
They are top wage earners.
1996 compensation: %

$250,000 or more 11.0
$100,000 or more 39.2
$50,000 or more 77.7
 
Average compensation: $

1996 $103,000
1997* $107,100
1998* $111,400
(*1996 compensation adjusted +4% for each of these years)
 
Casino Executives purchase, approve, or participate in the purchase of:

Purchased items

Overal
%

Involvement
Readers


Gaming Machines 34 4,274
Table Games 31 3,897
Bingo Equipment 18 2,263
Keno Equipment 21 2,640
Casino furniture/fixtures 42 5,280
Hotel furniture/fixtures 24 3,017
Player tracking systems 42 5,280
Management information systems 43 5,406
Computers 47 5,908
Surveillance equipment 29 3,646
Security equipment 28 3,520
Coins/chips/tokens 36 4,526
Playing cards 31 3,897
Money transport equipment 28 3,520
Change cards 29 3,646
Bill validators 29 3,646
Cash machines 29 3,646
Legal services 29 3,646
Accounting services 25 3,143
Advertising services 34 4,274
Consulting services 33 4,148
Design services 35 4,400
Architectural services 29 3,646
Personnel training services 37 4,651
Employment screening/testing 35 4,400
Executive recruiting services 28 3,520
Public relations services 33 4,148
Maintenance services 28 3,520
Air filtration/purification services 22 2,766
Insurance 27 3,394
Lighting design and equipment 33 4,148
Audio visual equipment 32 4,022
Construction 30 3,771
Signage 48 6,034
Uniforms 45 5,657
Vehicles (limos, trucks, cars) 24 3,017
 

 


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