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M E D I A   K I T

MARKET FACTS


FACTS AT A GLANCE

ESTABLISHED 1995

FREQUENCY
Issued monthly January through December.

PUBLISHER
Published by GEM Communications, LLC, New York, NY.

CIRCULATION
With over 12,000 readers nationwide, Casino Executive is the only publication that delivers executives in the North American casino gaming industry exclusively.

PASS-ALONG
Our readers pass their issues along to four other people, on average. This gives you a total audience of over 60,000 purchasing influences – including your best prospects and who will see your ad every month.

READERSHIP
In an industry that's over $24.74 billion, Casino Executive reaches top level professionals across the country who own and manage casinos and gaming corporations. These executives, key purchasers of casino products and services, rely on us to keep them up to date on what's happening, where, by whom. Our top-quality editorial gives them an inside look at every aspect of the industry, from movers and shakers to new properties, from marketing innovations to trade events. Reach them when they're reaching for Casino Executive.

READERSHIP INTEREST AND INVOLVEMENT

    According to a recent independent readership study:
  • Casino Executive readers, who include casino management, corporate management and marketing and sales management, purchase, or influence the purchase of a broad range of casino products and services.
  • They are highly educated and highly paid. 94% have some college education or more, while 39.2% earn an average of $111,400* annually.
  • Virtually all (98%) rated our editorial as very or somewhat interesting, and 90% read most/almost every issue
  • 81% read their issues within 2-5 days of receiving their copies
  • They spend an average of 41 minutes reading their issues.
  • 88% found Casino Executive somewhat or very valuable in helping them do their jobs better


CASINO EXECUTIVE
EDITORIAL PROFILE AND POSITION

Casino Executive gives industry leaders more, more accurate and more up-to-date information than any other resource in the industry. Our unmatched information about all areas of the business are why more executives use, read and rely on us. *adjusted +4% for 1997 and 1998

AN INDUSTRY THAT'S ON A ROLL
Casino Executive is the only publication delivering top executives in the 24.74 billion North American casino industry exclusively.

Every segment of the industry - from traditional land-based casinos to riverboats, cruises-to-nowhere and Indian casinos - has grown dramatically over the last few years, thanks to the evolution of casinos gaming into a highly profitable form of entertainment.

Entertainment, in fact, has changed the face of casino gaming. Leisure activities now dominate the industry. Casinos today increasingly offer all-round recreation, with top-notch live entertainment, sports and spas to accompany gaming and broaden its appeal.

Casino gaming is mainstream. It's also big business. Gaming alone accounts for more than one-third of consumer spending at leisure destinations and resorts.

A GROWING MARKET ON LAND OR AT SEA
Throughout North America, the casino market is a winner. In the US alone, casinos account for $23.9 billion in revenues in 1996 - nearly half of all consumer spending on commercial casinos.

    Some highlights of this changing industry:
  • In 1996, consumer spending on commercial games rose by 5.6% to a record $47.6 billion. Gaming is a popular leisure activity. In 1996, consumers spent $470 billion on leisure goods, services and activities. Gaming accounted for more than 10%of that total.
  • Casinos took the biggest slice of market share - It's $23.872 billion correspond to 50.15% of all gaming expenditures! Within the casino industry, the greatest growth came from riverboats, cruise-to-nowhere ships and Indian gaming.
  • Gaming also accounted for a big portion, 36.9% or $27.6 billion of the amount spent on destination leisure, which includes cruise ships, theme parks and resort hotels - all the backbone of today's dynamic and rapidly expanding casino industry.
  • Overall non-Indian casino revenue increased by 6.3% compared to 1995, reaching a new record of $19.141 billion.
  • Indian casinos added $4.731 billion which corresponds to an increase of 13.3% compared to 1995 numbers.
  • In 1996, the total number of 297,181 slot machines generated $11.716 billion in revenue in 1996 corresponding to an increase of 8.3% compared to 1995. This translates into $39,000 per slot machine.
  • Casino-based slot machines accounted for an overwhelming $11.605 billion in revenue or 68% of the $17.066 billion consumers spent in non-Indian casinos.
  • Deep-water casinos - both vacation cruises and increasingly popular "cruises-to-nowhere" (whose growth in 1996 was estimated at 11%) netted a total of $434 million. Because of certain tax advantages, cruise ships enjoy an extremely high profit potential.


CASINO EXECUTIVE
WHERE PURCHASING POWER PAYS OFF

Casino Executive brings your message to the the owners, executives and managers who run the industry and make the buying decisions.

Our readers, who spend millions of dollars a year to keep their casinos competitive, purchase a vast range of products and services. These include: gaming machines and equipment; furniture, computer systems and software; tokens and cash machines; accounting, design and marketing services; lighting, AV and health club equipment; entertainment, and much more.

 


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