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EDITORIAL


EDITORIAL QUALITY

Casino Executive offers in-depth coverage of the business side of the casino industry in North America.

More than 12,000 professionals – owners, executives and managers of casinos and gaming corporations – pore over our pages each month in pursuit of the latest developments in a highly volatile industry.

They appreciate our top-quality editorial, with information and articles they can use on the job. It's lively, comprehensive and credible. It's prestigious yet performance-driven.

In Casino Executive, business leaders learn what works – and what doesn't – in a balanced, authoritative setting. Top quality reporting and writing add sophistication and style to an inside look at the industry's movers and shakers.

Hot properties, smart marketing ideas, stock market performance, trade events and critical issues all contribute to an editorial mix that enhances advertising, making the magazine an invaluable source of information for those who make the buying decisions.

Through its detailed, hands-on approach and commitment to candor, Casino Executive provides news and analysis of trends, profiles of people, product infor- mation and business strategies, designed to give readers a real-world understanding of how companies – and the executives who run them – win big in the casino world.

Every month, Casino Executive keeps owners and managers up-to-date with news and features that include:

IN-DEPTH FEATURE ARTICLES

Casino Executive tackles the tough stories and tells it like it is. Top journalists explore some of the dazzling changes in casino entertainment, look at new trends in casino architecture, hunt for elusive executives, investigate surveillance techniques and check out some of the advertising agencies that help market casino gaming.

COLUMNS

Law, marketing, compensation, corporate cultures, gaming's social agenda, managing the casino hotel, gaming worldwide and casino food-and-beverage are just some of the columns, written by world-renowned experts, that appear regularly in Casino Executive.
EXECUTIVE BRIEFINGS
A compilation of news, information and tips – some shocking, some funny, but all interesting and eminently readable – collected by Casino Executive.

COMPANY PROFILES

Each month, the editors choose one company for a candid close-up. Innovations, drawbacks, general ambience and would-be hidden details are revealed in what are sometimes highly critical portraits. You'll be surprised by some of these analytical reports.

PEOPLE FEATURES

A monthly "Who's Who" of the gaming industry, these personal profiles focus on the business players of the casino world – be the CEOs, consultants, accountants or designers – and provide an inside look at their careers and some of the problems they are faced with.

GRAND OPENINGS

A complete run-down on the latest casino openings and expansions.

TRICKS OF THE TRADE

From database marketing to Internet ads, new tools for running your business better.

CORRESPONDENT'S REPORT

A comprehensive view of North America's hottest casino markets.

GAMING INDEX CHART

A monthly breakdown of casino revenues by jurisdiction, plus analysis and tracking of the best- and worst-performing stocks on Wall Street.

SUPPLIER NEWS

Press releases published free for advertisers.

 


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